UNIVERSITY PROJECT · SOUND & WEB DESIGN

NEXUS

An interactive sonic identity builder that translates brand traits into a sound profile and a curated sonic kit.

THE PROJECT AND BRIEF

NEXUS is a browser-based prototype I built for my Digital Production Project. It asks a question that grew out of my background in radio: What would a brand sound like if we started with the qualities we wanted people to hear?

The project turns traits such as warmth, calm or energy into a sonic profile. Visitors can hear a first direction, refine it and try the resulting sounds in different contexts.

MY ROLE

I developed the concept, designed the user journey and built the working prototype.

I mapped brand traits to qualities such as tempo, texture and tone, then used that mapping to match each profile with a curated set of sounds.

My radio experience helped me think about how those choices change the way a listener interprets what they hear.

DESIGN IDEA AND DIRECTION

I organised the experience around four steps: Choose → Generate → Refine → Apply. Visitors choose a direction, listen to the result, compare variations and hear how the sounds work in interface, motion and ambient contexts. I wanted the difference between two profiles to be something people could hear for themselves.

The project started as a broader concept. I narrowed the scope to one complete journey, from the first choice to a usable sonic kit, so visitors could try the whole idea in a single session.

TOOLS AND WORKFLOW

I moved from a Figma-based plan to a working website built with HTML, CSS and JavaScript.

Building for the browser let me connect user choices to audio playback and make the sonic kit available to download.

I used Adobe Audition to prepare the audio assets.

Try the prototype

Choose a brand direction, hear the resulting sonic profile, refine it and try the sounds in context. You can also download the sonic kit.

Launch NEXUS prototype

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